Targeting a Global Audience.

This is always great of course particularly with the Internet (provided you have the platform) - compared to just doing business around the local area.

In the Australian example:

Population of the World / Population of Australia
=
7.5 billion / 25 million
=
7500 / 2
=
300

Hence your market is (at least) 300x bigger!

Since Microsoft has had a fairly big role to play in Globalisation - I designate ~Microsoft on posts which have this theme!