Its too simple and too much a two-sided market, zero-sum game!
https://en.wikipedia.org/wiki/Zero-sum_game
It needs to be more of a:
https://en.wikipedia.org/wiki/Win-win_game
https://en.wikipedia.org/wiki/The_double_thank-you_of_capitalism
And this applies to all Professional Sports - and there's that school of thought that Sports replaces the Roman gladiators - so that people don't overthrow their Governments! ;)
They probably also need to start looking a bit wider beyond a core group of players
downstream they have a wide variety of suppliers, journalists, administrators etc ... and the key group of course the audience!
What do you think .. ?? Could you write an opinion ... ??
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